5 Digital Marketing Mistakes and the Ways to Avoid Them

Over the past few years, the digital world has gone through a lot of changes. Therefore, you need to follow unique and creative marketing techniques in order to attract your desired audience on the internet. In other words, your digital marketing strategies should be effective enough to produce an impressive return on your investment. After all, you don't want to end up wasting your hard-earned money. 

Given below are some of the common mistakes that you must avoid when it comes to digital marketing.

 1. Underselling Your blog or site 

Today, almost every business can benefit from a website. In fact, it is one of the necessities for today's businesses. The World Wide Web has more than 1.5 billion websites, which is why it is difficult for new websites to attract visitors. Therefore, if you want to gain some traffic and earn some revenue, we suggest that you take your time to promote your website. For this purpose, you need to invest in Search Engine Optimization and hire the services of writers to produce quality content for your web pages. If you don't take these steps, you won't get anywhere.

 2. Not attracting the right type of visitors 

Even if you are getting a lot of visitors, you cannot make them purchase your products or services. What you need to do is attract visitors from your target market. Therefore, it is important that you follow digital marketing strategies that will grab the attention of online visitors that will be interested in your products and services. So, what you need to do is re-evaluate the platform where your advertisements are being shown. Apart from this, your marketing communication must be more appealing for your target audience. 

3. Having Unrealistic expectations 

You need to have a long-term strategy as a systematic approach when it comes to digital marketing. So, what you need to do is create an outline of the goals based on a short and long term. But you may not want to set unrealistic goals or you may end up overestimating the results. For instance, if you are expecting more than 500,000 visitors during the first month of launching your website, you are having unrealistic expectations. Similarly, you may not want to expect all of the visitors to buy your products and services. The actual ratio will be a fraction of the number of visitors you will be getting.

 4. Using Clickbait 

If you want to improve customer engagement, don't use clickbait. Basically, this type of content is designed to appeal to a lot of visitors but does not offer any real value. This type of practice will have a negative impact on the reputation of your brand. As a result, you will lose your credibility with the passage of time. So, what you need to do is follow best practices and wait for the results patiently. The content you post must be high quality and provide value.

 5. Investing in the wrong Resources

You must have the right type of resources in order to satisfy your digital marketing needs. If you don't have the right set of tools and other resources, your digital marketing campaigns won't give you the desired results. So, make sure that your staff is well equipped in order to run your campaigns on the internet. In short, we suggest that you avoid these common digital marketing mistakes in order to achieve success in the world of the internet. 

Article Source: https://EzineArticles.com/expert/Abdul_Waheed_Zafar/1306631

10 Advantages Of Digital Marketing Over Traditional Marketing

Marketing is the act of connecting with customers with a bid to convince them towards buying a product or subscribing to a service. Marketing, in whatever form, is one of the key activities that every business must partake in, as no business can survive without effective marketing and publicity.

Digital marketing is any action carried out using any electronic media towards the promotion of goods and services. This is a primarily internet-based activity aimed at selling goods or providing services.

The world is in a digital age, and millions of people spend so much of their time poking around digital platforms. Businesses are becoming increasingly aware of this fact and therefore leveraging on the popularity of these platforms to promote their goods and services. Marketing is all about connecting with customers in the right place at the right time, and if your customers are plentiful online, then that is where you should go.

Regardless of the type of your business, be it an app development company or a service provider, you can still benefit immensely from subscribing to digital marketing services. Their advantages over traditional marketing channels is enormous. Listed below are ten of them:

Low cost:

Marketing and advertising cost is one of the biggest financial burdens that businesses have to bear. While big businesses may not have so much trouble doling out millions for marketing and advertisement, for small businesses, this may be impossible or an unbearable nightmare. Marketing via digital platforms offers a more affordable alternative to the traditional method. They create as much impact yet costing way less

With just a few bucks you can subscribe to an email marketing provider and send transactional or direct emails to thousands of customers on your mailing list.

Huge return on investment:

Nothing matters more to a business than the return on the investment it makes. Digital marketing offers a substantial return on small investments. Email marketing or running advertising campaigns on social media platforms cost little when compared to traditional marketing techniques.

Easy to measure:

The success or otherwise of a digital campaign can easily be ascertained. Compared to traditional methods where you have to wait weeks or months to evaluate the veracity of a campaign, with a digital campaign you can know almost immediately how an ad is performing.

Email Marketing Software allows users to track the performance of their emails; they can know how many were delivered, how many were read, and learn all about their conversion rates.

Google Analytics is a very effective tool for measuring specific goals to be achieved on a website or blog. Google Adwords manager allows users to monitor the performance of their ads on Google search; they can know how many people viewed their ads and learn all about their conversion rates.

Easy to adjust:

The knowledge of the performance of an ad will inform a business on how to proceed. For an ad campaign that is performing well, it is easy to invest more in it with just a click. But for an ad that is not delivering as expected, it can be adjusted accordingly or stopped altogether with ease.

In traditional marketing, it is more rigid as a mountain of paperwork must be signed and in most cases, these agreements are on a long or medium-term basis. So even if a campaign is not performing as hoped, subscribers will still have to wait for the expiration of the agreed period.

Brand development:

Businesses can use their digital platforms to build their company's brand and reputation. A well-developed website, a blog featuring quality and useful articles, a social media channel that is highly interactive are some of the ways by which a business can build its brand.

Easy to share:

Most digital marketing channels feature sharing capabilities that allow campaigns and articles to be shared with multiple followers. This helps to create a multiplier effect and has the capacity to tremendously improve sales results.

Precise targeting:

The traditional means of marketing uses the spray and pray method, where an ad runs over a platform with substantial reach with the hope that a few people who love what they see, hear, or read would make a positive approach. Marketing over digital platforms, on the other hand, allows for targeted campaigning where ads are presented to customers based on their preferences or initial action.

Take, for instance, transactional emails (order confirmation emails, receipt, password reset) which will only be sent to customers following their action towards the business. In other words, customers get only what they ask for.

Social media platforms usually possess a very smart algorithm that studies and collates user preferences. Such that specific ad campaigns are shown only to users with a specific inkling. This helps to increase the likelihood of sales as well as further cut down on the cost of marketing.

Global:

The world, they say, has turned into a global village. This has been made possible via digitization. Digital marketing allows ad campaigns to be visible in any part of the world. This gives small start-ups the rare opportunity to go global via the immense exposure provided.

The internet abounds with stories of start-ups that became hugely successful over a small period due to the opportunities created thanks to the global nature of marketing via digital platforms.

Segmentation:

Not only does marketing over digital platforms allow campaigns to be targeted at specific customers, it also allows for customer segmentation. Segmentation is the process in which large customer groups are further broken down into smaller groups of customers according to a particular classification. Segmentation increases the chances of sales, as well as cut down on cost.

Take, for instance, an e-commerce store that has launched new offers for women’s clothing. Using digital platforms, offering, for instance, email marketing solutions, allows the business to send emails to women alone. And if an offer is available only in certain regions, residents of given areas can be the only ones who will get the email.

For segmentation to work effectively, adequate information must be collected from subscribers.

Greater engagement:

The cyber-world is getting noisier by the day, and any product or service that your business offers is most likely also being offered by thousands of other businesses. The average bounce rate on websites increased and the attention span of visitors is dropping. When visitors to a website do not immediately find what they are looking for, they leave for an alternative.

The key to staying relevant and keeping customers in this highly competitive business world is to ensure continuous engagement with your audience. Effective marketing allows businesses to stay competitive and relevant by engaging with customers through different digital media channels.

These platforms allow businesses to answer customer questions, alleviate misconceptions, and even generate sales. This can be achieved via regular useful blog posts, newsletters, shows, promotions, and special offers.

The idea is to hold the attention of your customers for as long as possible while building a credible reputation.

 

Terms and Conditions

Terms and Conditions

Last updated: April 14, 2021

Please read these terms and conditions carefully before using Our Service.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of these Terms and Conditions:

• Affiliate means an entity that controls, is controlled by or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.

• Country refers to: Karnataka, India

• Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to Needemy LLP, NO 175 and 176, Dollars Colony, Bannerghatta main road, J P Nagar 4th Phase, Bengaluru (Bangalore) Urban, Karnataka, 560078.

• Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

• Service refers to the Website.

• Terms and Conditions (also referred as "Terms") mean these Terms and Conditions that form the entire agreement between You and the Company regarding the use of the Service. This Terms and Conditions agreement has been created with the help of the Terms and Conditions Generator.

• Third-party Social Media Service means any services or content (including data, information, products or services) provided by a third-party that may be displayed, included or made available by the Service.

• Website refers to Digital Langur, accessible from digitallangur.blogspot.com

• You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Acknowledgment

These are the Terms and Conditions governing the use of this Service and the agreement that operates between You and the Company. These Terms and Conditions set out the rights and obligations of all users regarding the use of the Service.

Your access to and use of the Service is conditioned on Your acceptance of and compliance with these Terms and Conditions. These Terms and Conditions apply to all visitors, users and others who access or use the Service.

By accessing or using the Service You agree to be bound by these Terms and Conditions. If You disagree with any part of these Terms and Conditions then You may not access the Service.

You represent that you are over the age of 18. The Company does not permit those under 18 to use the Service.

Your access to and use of the Service is also conditioned on Your acceptance of and compliance with the Privacy Policy of the Company. Our Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your personal information when You use the Application or the Website and tells You about Your privacy rights and how the law protects You. Please read Our Privacy Policy carefully before using Our Service.

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Our Service may contain links to third-party web sites or services that are not owned or controlled by the Company.

The Company has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third party web sites or services. You further acknowledge and agree that the Company shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any such content, goods or services available on or through any such web sites or services.

We strongly advise You to read the terms and conditions and privacy policies of any third-party web sites or services that You visit.

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We may terminate or suspend Your access immediately, without prior notice or liability, for any reason whatsoever, including without limitation if You breach these Terms and Conditions.

Upon termination, Your right to use the Service will cease immediately.

Limitation of Liability

Notwithstanding any damages that You might incur, the entire liability of the Company and any of its suppliers under any provision of this Terms and Your exclusive remedy for all of the foregoing shall be limited to the amount actually paid by You through the Service or 100 USD if You haven't purchased anything through the Service.

To the maximum extent permitted by applicable law, in no event shall the Company or its suppliers be liable for any special, incidental, indirect, or consequential damages whatsoever (including, but not limited to, damages for loss of profits, loss of data or other information, for business interruption, for personal injury, loss of privacy arising out of or in any way related to the use of or inability to use the Service, third-party software and/or third-party hardware used with the Service, or otherwise in connection with any provision of this Terms), even if the Company or any supplier has been advised of the possibility of such damages and even if the remedy fails of its essential purpose.

Some states do not allow the exclusion of implied warranties or limitation of liability for incidental or consequential damages, which means that some of the above limitations may not apply. In these states, each party's liability will be limited to the greatest extent permitted by law.

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The Service is provided to You "AS IS" and "AS AVAILABLE" and with all faults and defects without warranty of any kind. To the maximum extent permitted under applicable law, the Company, on its own behalf and on behalf of its Affiliates and its and their respective licensors and service providers, expressly disclaims all warranties, whether express, implied, statutory or otherwise, with respect to the Service, including all implied warranties of merchantability, fitness for a particular purpose, title and non-infringement, and warranties that may arise out of course of dealing, course of performance, usage or trade practice. Without limitation to the foregoing, the Company provides no warranty or undertaking, and makes no representation of any kind that the Service will meet Your requirements, achieve any intended results, be compatible or work with any other software, applications, systems or services, operate without interruption, meet any performance or reliability standards or be error free or that any errors or defects can or will be corrected.

Without limiting the foregoing, neither the Company nor any of the company's provider makes any representation or warranty of any kind, express or implied: (i) as to the operation or availability of the Service, or the information, content, and materials or products included thereon; (ii) that the Service will be uninterrupted or error-free; (iii) as to the accuracy, reliability, or currency of any information or content provided through the Service; or (iv) that the Service, its servers, the content, or e-mails sent from or on behalf of the Company are free of viruses, scripts, trojan horses, worms, malware, timebombs or other harmful components.

Some jurisdictions do not allow the exclusion of certain types of warranties or limitations on applicable statutory rights of a consumer, so some or all of the above exclusions and limitations may not apply to You. But in such a case the exclusions and limitations set forth in this section shall be applied to the greatest extent enforceable under applicable law.

Governing Law

The laws of the Country, excluding its conflicts of law rules, shall govern this Terms and Your use of the Service. Your use of the Application may also be subject to other local, state, national, or international laws.

Disputes Resolution

If You have any concern or dispute about the Service, You agree to first try to resolve the dispute informally by contacting the Company.

For European Union (EU) Users

If You are a European Union consumer, you will benefit from any mandatory provisions of the law of the country in which you are resident in.

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You represent and warrant that (i) You are not located in a country that is subject to the United States government embargo, or that has been designated by the United States government as a "terrorist supporting" country, and (ii) You are not listed on any United States government list of prohibited or restricted parties.

Severability and Waiver

Severability

If any provision of these Terms is held to be unenforceable or invalid, such provision will be changed and interpreted to accomplish the objectives of such provision to the greatest extent possible under applicable law and the remaining provisions will continue in full force and effect.

Waiver

Except as provided herein, the failure to exercise a right or to require performance of an obligation under this Terms shall not effect a party's ability to exercise such right or require such performance at any time thereafter nor shall be the waiver of a breach constitute a waiver of any subsequent breach.

Translation Interpretation

These Terms and Conditions may have been translated if We have made them available to You on our Service. You agree that the original English text shall prevail in the case of a dispute.

Changes to These Terms and Conditions

We reserve the right, at Our sole discretion, to modify or replace these Terms at any time. If a revision is material We will make reasonable efforts to provide at least 30 days' notice prior to any new terms taking effect. What constitutes a material change will be determined at Our sole discretion.

By continuing to access or use Our Service after those revisions become effective, You agree to be bound by the revised terms. If You do not agree to the new terms, in whole or in part, please stop using the website and the Service.

Contact Us

If you have any questions about these Terms and Conditions, You can contact us:

• By email: digitallangur@gmail.com

Privacy Policy

 Web Site Terms and Conditions of Use

1. Terms

By accessing this web site, you are agreeing to be bound by these web site Terms and Conditions of Use, applicable laws and regulations and their compliance. If you disagree with any of the stated terms and conditions, you are prohibited from using or accessing this site. The materials contained in this site are secured by relevant copyright and trade mark law.

2. Use License

1. Permission is allowed to temporarily download one duplicate of the materials (data or programming) on Digital Langur's site for individual and non-business use only. This is the just a permit of license and not an exchange of title, and under this permit you may not:
   1. modify or copy the materials;
   2. use the materials for any commercial use , or for any public presentation (business or non-business);
   3. attempt to decompile or rebuild any product or material contained on Digital Langur's site;
   4. remove any copyright or other restrictive documentations from the materials; or
   5. transfer the materials to someone else or even "mirror" the materials on other server.
2. This permit might consequently be terminated if you disregard any of these confinements and may be ended by Digital Langur whenever deemed. After permit termination or when your viewing permit is terminated, you must destroy any downloaded materials in your ownership whether in electronic or printed form.

3. Disclaimer

1. The materials on Digital Langur's site are given "as is". Digital Langur makes no guarantees, communicated or suggested, and thus renounces and nullifies every single other warranties, including without impediment, inferred guarantees or states of merchantability, fitness for a specific reason, or non-encroachment of licensed property or other infringement of rights. Further, Digital Langur does not warrant or make any representations concerning the precision, likely results, or unwavering quality of the utilization of the materials on its Internet site or generally identifying with such materials or on any destinations connected to this website.

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In no occasion should Digital Langur or its suppliers subject for any harms (counting, without constraint, harms for loss of information or benefit, or because of business interference,) emerging out of the utilization or powerlessness to utilize the materials on Digital Langur's Internet webpage, regardless of the possibility that Digital Langur or a Digital Langur approved agent has been told orally or in written of the likelihood of such harm. Since a few purviews don't permit constraints on inferred guarantees, or impediments of obligation for weighty or coincidental harms, these confinements may not make a difference to you.

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The materials showing up on Digital Langur's site could incorporate typographical, or photographic mistakes. Digital Langur does not warrant that any of the materials on its site are exact, finished, or current. Digital Langur may roll out improvements to the materials contained on its site whenever without notification. Digital Langur does not, then again, make any dedication to update the materials.

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Digital Langur has not checked on the majority of the websites or links connected to its website and is not in charge of the substance of any such connected webpage. The incorporation of any connection does not infer support by Digital Langur of the site. Utilization of any such connected site is at the user's own risk.

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Digital Langur may update these terms of utilization for its website whenever without notification. By utilizing this site you are consenting to be bound by the then current form of these Terms and Conditions of Use.

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Any case identifying with Digital Langur's site should be administered by the laws of the country of India Digital Langur State without respect to its contention of law provisions.

General Terms and Conditions applicable to Use of a Web Site.

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Your privacy is critical to us. Likewise, we have built up this Policy with the end goal you should see how we gather, utilize, impart and reveal and make utilization of individual data. The following blueprints our privacy policy.

• Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.
• We will gather and utilization of individual data singularly with the target of satisfying those reasons indicated by us and for other good purposes, unless we get the assent of the individual concerned or as required by law.
• We will just hold individual data the length of essential for the satisfaction of those reasons.
• We will gather individual data by legal and reasonable means and, where fitting, with the information or assent of the individual concerned.
• Personal information ought to be important to the reasons for which it is to be utilized, and, to the degree essential for those reasons, ought to be exact, finished, and updated.
• We will protect individual data by security shields against misfortune or burglary, and also unapproved access, divulgence, duplicating, use or alteration.
• We will promptly provide customers with access to our policies and procedures for the administration of individual data.

We are focused on leading our business as per these standards with a specific end goal to guarantee that the privacy of individual data is secure and maintained.